Published : VMRD magazine, June 2015


experiencing possibilities
I'll be ready, to change the world"

Airtel is one of India’s leading telecommunication companies. With internet evolving and transforming at a fast pace these days, Airtel’s 4G service offers the fastest wireless net till date..

To spread awareness and the extent of its 4G service, the company decided to give a new brand offering and refurbish stores shouting 4G across. The idea was to create modular design that can be retrofitted across stores. The idea behind these 4G modules was to create an experimental context which would be awareness oriented and help customers make an informed decision.

All components that shelter the 4G experiences have been created in modules which includes a gondola equipped with technological devices, security devices and 4G enablers which helps the space transforms to a 4G zone. Customised wall panels the serves as a touch point for customers to fill out forms and has info graphics displayed based on current offers. Poster panels that is an important tool for cross communication.