We are in an experience economy. Mature consumerism has shifted the business beyond simple commodity offering, value proposition, service offering to creating integrated experiences. This holds good for all kinds of transactions... retail, education, healthcare, financial services to name a few. While the brand promise still holds, the brand loyalties are prolonged where differentiated consumer experiences have been created.

Goal-oriented transactions are build around conditioning environments, in which, the product meets its patron. The design of these experiences are predominantly governed by the user’s interaction with the conditioned environment, objects within the environment and the exchange which happens in a given time.

Creating experience is a science which blends business, design and sustainability. Time, space and functions are structured through understanding of purpose, architecture, design, sensorial influences, mannerism and rituals.

A wholesome experience must have four components : ENTERTAINMENT, EDUCATION, ESTHETIC CONSTRUCT & ESCAPE. The specific blend of these govern the quality of experience. Transactions are stored in our memory as experience. Each experience is distinguished by a trigger which enables recall. The experience is as distinguished as its trigger.