Awarded : Best in Specialty store & Best Store of the Year : VMRD ‘16
Published : Retail Design Blog: Jan ‘17
Published : Insite: Apr ‘14


experiencing healthcare
"Because I know
life is priceless"

Apollo Hospitals is widely recognized as the pioneer of private healthcare in India. Apollo out patient pharmacy is housed in the apollo hospitals.

The key objective thus, in designing the pharmacy was to ‘de-pharmacise' the typical Hospital Pharmacy. The underlining goal was that design should ease stress and create opportunities for meaningful interactions. Exchanges which in-turn shall reinforce that ‘life-is-priceless’.

The design has many triggers which channelize decision-making for the customer. Giant letters on the facade ensure that the existence of the P-H-A-R-M-A-C-Y is registered from afar.

The prescription counters are clearly visible from outside. Since these counters, have a turn-around time of less than a minute, at least one of the five counters is unoccupied at any given time. This gives the -waiting to serve impression, thereby encouraging walk-ins. Moreover, an express desk, deals with smaller prescriptions sizes as well as returns. The entire space is legible from any point in the store. This transparency makes the space look bigger than what it is. For an anxious customer, transparency in movement behind the racks reassures that the prescription collection is in progress. The format is self-browsing. Products chosen here can be paid for during the check-out.

For visitors who may not want to shop, there is a passive waiting, comprising of benches. Within the muted colours materials and textures, the lighting literally makes the store shine. the material palette has been deliberately kept simple. The entire space is built out of pre-laminated board and PVC edge binding and tinted glass.

However the industrial production techniques have been modulated at the craft level to form interesting details and in-turn unique forms

Today, visiting the Pharmacy is an uplifting experience. Every touch-point in the visitor’s journey reinforces the value of choices that we make for our well-being.