Published : Retail Design Blog: Apr’ 14

LAKME – Lakme Fashion Week

"Prostylist fashion experience"
"A new me
now and here
anytime, anywhere"

Lakme is a contemporary Indian beauty expert and offers a wide range of high performance and world-class cosmetics, skincare products, and beauty salons.

“Lakme and its bond with beauty and fashion is manifested through the LAKMÉ FASHION WEEK, which is the largest fashion event of its kind in the country”. The brief required the fashion week pop up to be the hotbed of new and exciting showcases of its latest launch and the high powered fashion industry experiencing it.

Lakmé Fashion Week (LFW) is the Leading fashion event in the Indian sub-continent. The Pro- stylist Lounge was a pop-up at the LFW. It encouraged visitors to engage in a one-on-one interaction with professional stylists. The visitors also got to interact with a whole range of make-up products and were introduced to the latest collections. This pavilion needed a place to be seen in, a place to experience the mutual cohabitations of beauty and fashion and one completes the other.

In all three pro stylist formats, the binding factor is the aim of communicating looks, the key essence of the brand and the backstage experience. The formats are designed to calibrate hyper-visibility, promoting the complete brand experience. The big lit L logo is successful in inviting a lot of people to come, interact with, and experience the service provided. The retail spaces use a distinctive jaali pattern and the “l” identity logo in various scales and forms. The retail design thus delivers a seamless luxurious experience.