Lakme pop-up

the prostylist experience
"A new me
now and here
anytime, anywhere"

Lakme diva welcomes its customers to encounter the uniqueness of space, which not only sells the products but also demonstrates how regimen followed using skin care products and colours delivers the looks. The process is associated with how each products is used which in turn delivers a series of experiences.

The Vogue fashion night out kiosk was set up in palladium in Mumbai. The concept stemmed out of creating visibility and be able to experience the brand from every corner of the shopping mall. A lot of people walking in the store noticed the big lit L logo attracted a lot of people which invited a lot of people to come, interact, experience and take the service provided.

Lakmé Fashion Week (LFW) is the fore-most fashion event in the Indian sub-continent. The Pro- stylist Lounge is a pop-up at the LFW which encourages the visitors to engage in an one-on- one interaction with the professional stylists. The visitors also get to interact with a whole range of make-up products and are introduced to the latest collections.

In the above three formats, the binding factor is the aim of communicating looks, the key essence of the brand and the backstage experience. Apart from that, design elements such as using the “l” identity logo in various scales, forms, jaali type pattern and the idea to deliver a seamless design were observed in all formats.