PT Evara

experiencing blessing
"Affection that will bind
memories that will cherish
for ever, for ever"

Evara Platinum range is an exquisite new design of Platinum Indian Wedding Jewellery. The brand essence is stated in three words; Pure- Rare- Eternal, which is based on the type of the metal used which is naturally white, highly resistant and indestructible and is rarer than gold which makes it exclusive. The word Evara is derived from 'vara' – a blessing.

This emotional aspect of blessing was used as a key code to articulate the visual language. This gave shape to the visual merchandise, which was called the blessing prop. The design process started with mapping customer aspirations from the brand, the material and the product, also, the concept of celebrations and festivities in Indian weddings.

The brand colour, purple was to be subtle, used only in the background as the brand platinum is built on the purity of white. The blessing prop derived its form of soft curves, from the brand identity logo. This form has been used as a key element in designing the props. The in store experience was designed to perfection, from the signature aroma to the carpet, cushions and the coasters.