Apollo Hospitals is widely recognized as the pioneer of private healthcare in India. Apollo Expert is an specialised pharmacy of the same group.

Apollo Hospitals has emerged as the foremost integrated healthcare provider in Asia, with companies that specialize in insurance, pharmacy, consultancy, clinics and many such key points of the ecosystem. The brief revolved around creating a high end boutique pharmacy for mostly OTC product. The design strategy revolved around self purchase and substantiating customer choice though offering in-store browsing.

This was a new concept in retailing healthcare and self care. Hence our response to the brief addressed the façade first. A teal plus sign established the first moment of truth. the design has language of clean, straight lines and dominant colours are grey and teel. In response to the brief, the plan is peppered with browsing devices and has used technology to its maximum by infusing tablets. Product scanners that help customers browse without any assistance and helps them engage with the product on a deeper level, yet ensuring anonymity and privacy.

This engagement also entices and encourages impulse buying. At all points the infographics inform the customer of self care and spread the message of cultivating good health. This site was the first of the chain of niche stores and has been replicated in standalone as well as shop in shop formats

The space, the design strategy and the concept has helped elevate Apollo pharmacies into destination pharmacies where the customer prefers self purchase. It has managed to increase the average time spent inside While reducing the service time considerably.