Humanity, today more than ever before, is homogenising at the speed of technology. As our collective memory transgresses bounds of race, culture, religion, nationality, it is important that humanness is enhanced by meticulously calibrated experiences.
At figments EXPERIENCE LAB, crafting experiences is a science that blends intention, transaction, and evolution. The raison d'être for each design at figments is to 'enhance humanness'.
Figments is a design & research laboratory, where human experiences are studied, analysed, calibrated, and designed.
design has two constituents: memory & recall...
what you'll remember when you encounter the design
and what you'll remember it for...
Phenomenological and ethnographic research methods constitute the bedrock of all design endeavours in the LAB. These methods reveal ‘the-hidden-in plain-sight’ and inform experience design.
Over the years, figments has developed an integrative metric called ‘seaPOETS’. The metric blends diverse concerns like sustainability, economics, sociology and technology. It guides the design in delivering measurable impact by providing a holistic view of the designed experience.
employing human behaviour to influence human behaviour...
The metric also highlights opportunities by recognising behavioural biases. These opportunities when capitalised, leads to introduction of NUDGES that positively impact the user behaviour, without forcing new behavioural patterns.
We design environment, objects and exchange to build consistent experiences. The work from the lab has been streamlined into three interconnected practices - Brand X , Community X and Object X. The studio also undertakes independent research projects and publishes insights.