Lakme is a contemporary Indian beauty expert and offers a wide range of high performance and world-class cosmetics, skincare products, and beauty salons.

Lakme Vogue Fashion Night Out (VFNO) was an eyeball grabbing brand and product experience space. Meant as a temporary structure, lasting only six hours, the brief was high visibility, high footfall and brand recall at its best.

The Vogue fashion night out kiosk was set up in Palladium in Mumbai. The concept stemmed out of creating visibility and experience that could be physically as well as visually be felt from every corner of the shopping mall. We played with larger than life depiction of brand icons. A lot of people walking in the store noticed the big lit “L” logo attracted the target audience to come, interact, experience and take the services provided.

In all three pro stylist formats, the binding factor is the aim of communicating looks, the key essence of the brand and the backstage experience. The formats are designed to calibrate hyper-visibility, promoting the complete brand experience. The big lit L logo is successful in inviting a lot of people to come, interact with, and experience the service provided. The retail spaces use a distinctive jaali pattern and the “l” identity logo in various scales and forms. The retail design thus delivers a seamless luxurious experience.