LAKMÉ is a leading brand in the beauty & fashion world of India. The brand hosts four formats - Colours, Skin-Care, Salon and the Fashion Week. LAKMÉ ABSOLUTE SALON is the flagship property catering to the clientele looking for excellence in the world of beauty, fashion and glamour.
The salon is envisaged as a space which can provide a unified brand experience. The backstage concept comprises these four formats. The salon becomes a pro-stylist space where the client can experience the process of arriving to a world of glamour and beauty. This retail space encapsulates the brand essence of LAKME.The salon is divided in four zones; namely, hair, expert interaction, private space and other services. The space is designed to host events, launches and promotions. This combination of retail and service makes the retail space dynamic, flexible and diverse. The stark glamour of the brand is materialised by the use of black, white and other bright colours to add vibrancy to the space. The brand experience is accentuated by textures, finishes and the usage of custom-made silvers lights running continuously through the floors, walls and ceiling. Materials like concrete, aluminium sections, brick, and acrylic come together to create the desired impact on the mood of the space.
Flagship store helped strengthened the brand. It uplifts and recreates the image of the brand. Lakme now stands a leader in the world of pro-style, beauty, and fashion.