figments
Wooden folding chairs at a round table inside a room walled with taut vertical threads, designed by Figments Experience Lab

We live to create impact through experiences…

For over 15 years, figments has studied how thoughts become experiences. A design and research laboratory where human experiences are studied, analysed, calibrated and designed.

Based out of Singapore, Pune, and London, we at figments believe that the purpose of any human effort is to enhance humanness and unlock value through experience design.

Crafting experiences is a science that blends intention, transaction and evolution. The raison d'être for every design is simple:
to enhance humanness.

Core team

01 / 08

Harsh

Research & design direction

An architect trained under Christopher Benninger and Endo Shuhei, with academic exposure to BV Doshi, Glenn Murcutt, and Richard Lieplaster. An alumnus of ISB Hyderabad, he leads research and drives the studio's design direction, with further executive education from Wharton, University of Pennsylvania, Kellogg, and Nagoya University.

Our clients

Our work spans corporations, institutions and brands across different sectors and scales. What connects them is a desire to create something that has meaning beyond its immediate function.

Mahindra
Tata Motors
CEAT Tyres
RPG
Baskin Robbins
Theobroma
Breach Candy Hospital Trust
Aquacentric
Apollo Pharmacy
Lakmé
Wynk Music
IndiHands
Mahindra International School
UWC Mahindra College
My Organic Earth
Marico
Asian Paints
Godrej Nature's Basket
Dr. Reddy's
Welspun
TONI&GUY
FOXY
P&G
Kellogg's
Juice
Holland & Barrett
CaratLane
The Art of Living
Airtel
Think Space Network
Lupin Diagnostics
Fabindia
Kaya Skin Clinic
Godrej
The Great Eastern Shipping Co. Ltd.

Recognition

IIJS
IIJS
Behance
Behance
WADE Asia
WADE Asia
ADC Silver
ADC Silver
VMRD
VMRD
2022

WADE Asia · Silver Winner

Public Interior Design · Museum of Living History

2019

VMRD Retail Design Awards · Winner

Health & Beauty · Aquacentric

2019

VMRD Retail Design Awards · Winner

Healthcare · Aquacentric

2016

VMRD Retail Design Awards · Winner

Store of the Year · Apollo Pharmacy

2014

Behance Appreciation Award

Merit · Green Initiative · Indihands

2014

VMRD Retail Design Awards

Retail & Space Design · RIG

2013

VMRD Retail Design Awards · Winner

Health & Beauty · Lakmé Absolute Salon

2012

Architecture & Design Collection Awards

Merit · Specialty Store · CaratLane

08 · 11

IIJS Award

Best Pavilion · SAMA Jewellery

Publication

Contact us

Let's make something worth experiencing.

0 / 2000
308, Transbay, BalewadiPune, India 411045
+91 80870 03522