Figments is a design & research laboratory, where transactional experiences are studied, analyzed, designed and calibrated. The body of work spreads across business segments, in three verticals.
DESIGN, is the raison d’être at Figments. Design translates as intent. Intent, which is derived from the essence of the planned experience. The essence is that primordial instinct that humans can naturally connect with...
RESEARCH, is at the core of each initiative undertaken in the lab. Research is the blade that slices the all encompassing construct along the contours of experience. As the slice is studied under the lens of intended experience... decision making becomes purposeful.
EDUCATION, consolidates learning into processes. At present, there is no school for experience design in our country. Academic pursuit & dissemination of experience at figments, builds a school of thought thus making designed human experience an objective reality.