ABOUT figments

Design is two things... memory & recall. What you remember when you encounter design and what you'll remember it for...

Figments is a design & research laboratory, where transactional experiences are studied, analyzed, designed and calibrated. The body of work spreads across business segments, in three verticals.

DESIGN, is the raison d’être at Figments. Design translates as intent. Intent, which is derived from the essence of the planned experience. The essence is that primeval instinct that humans can naturally connect with...

RESEARCH, is at the core of each initiative undertaken in the lab. Research is the blade that slices the all encompassing construct along the contours of experience. As the slice is studied under the lens of intended experience... decision making becomes purposeful.

EDUCATION, consolidates learning into processes. At present, there is no school for experience design in our country. Academic pursuit & dissemination of experience at figments, builds a school of thought thus making designed human experience an objective reality.

figments inc.

We live and create experience through design...
WHY EXPERIENCE . . ?

We are in an experience economy. Mature consumerism has shifted the business beyond simple commodity offering, value proposition, service offering to creating integrated experiences. This holds good for all kinds of transactions... retail, education, healthcare, financial services to name a few. While the brand promise still holds, the brand loyalties are prolonged where differentiated consumer experiences have been created.


Goal-oriented transactions are build around conditioning environments, in which, the product meets its patron. The design of these experiences are predominantly governed by the user’s interaction with the conditioned environment, objects within the environment and the exchange which happens in a given time.

TRANSACTIONAL EXPERIENCE AND MORE ...

Creating experience is a science which blends business, design and sustainability. Time, space and functions are structured through understanding of purpose, architecture, design, sensorial influences, mannerism and rituals.


A wholesome experience must have four components : ENTERTAINMENT, EDUCATION, ESTHETIC CONSTRUCT & ESCAPE. The specific blend of these govern the quality of experience. Transactions are stored in our memory as experience. Each experience is distinguished by a trigger which enables recall. The experience is as distinguished as its trigger.

Services

In our lives, we never work, we merely put spirit to matter...

RESEARCH

While each project has a custom-designed research process, the generic approach is based on collecting data, collating information, distilling knowledge into actionable insights.


DESIGN

The lab blends behavioural science, design & hands-on working methods to create experiences through space, products & information. The lab blends behavioural science, design & hands-on working methods to create experiences through environment, object and exchange.


EDUCATION

Sensitive design intend alone can transform everyday into an experience. Over the years, figments has partnered with academic institutes like NID, SID & Pearl Academy in designing specific modules for research & design of experiences.

Key team

Life would merely be a sequence of fleeting moments, if it was not for experience.

Additionally our team has long- standing collaborators from engineering, textile, lighting, and graphics design. In absence of classical hierarchy, the studio is a melting-pot for specialisation. Each project draws effectively from the team's varied specialisation.

Selected Work

The experience of creating an experience is always an unforgettable experience.

LAKME ABSOLUTE SALON

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AIRTEL 4G

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APOLLO EXPERT

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APOLLO PHARMACY

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LAKME - SOS, DIVA AND LFW

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INDIHANDS

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CARATLANE

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LAKME POP-UP

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PT EVARA

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ADVANCED CARE BOUTIQUE

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RIG

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FIGMENTS STUDIO

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Awards

Appreciation & recognition goes a long way as a motivator..

Publications

Clients

The most meaningful experiences are journeys shared with great partners.
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Studio Figments is a unique synthesis of user-centric research, purpose-bred design and academic propagation of experience design. In their design(s) for India Design Council, they built their response around sustainability through judicious choice of material and sensitive detailing. Their work has contributed immensely to the promotion of design amongst masses and have elevate the standards of public design.
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I always look forward to my interactions with figments which are fulfilling on many parameters. I've specially enjoyed my collaboration with Harsh. He is a clear thinker, always willing to share and encourage others with his rich experience in the process of ideation and design. We shared our love for Japanese food and a vision of changing the world we live in - often challenged by the lack of a simple aesthetic.

Figments Inc.

Stop by for a cup of coffee!